Advertising has been going on for hundreds of years. However, the ways of advertising has changed drastically throughout time. Now, advertising is pushed through the media and is more visual than audible. Advertising is more about subliminal messaging and placing a hidden meaning or lifestyle around the product that is being sold. Angle of vision is one way to portraying a certain message in an advertisement. There is a Coors Light ad and it is a picture a man and a woman, and the man is resting his arm on the woman's shoulder. In the captions of the ad its reveals that the two people in the ad have been best friends since first grade. The photo of the two is a picture taken at the same level the two in the picture, there is not an angle looking up at them or down at them. The male's eyes are not looking at the woman and they are very casually sitting there. The picture makes you feel that they are just friends, because they are not showing affection as a couple would. This is where the beer part of the ad comes in. The ad says "Coors Light. Just between friends." This caption plays hand in hand with the photo because they are clearly just friends. Angle of vision may be one aspect of advertising, but surely is not.
Compositional features of an image are also very important. Compositional aspects of an image are the the features such as: settings, furnishings, character roles, social meaning of objects, social roles, and rhetorical context. In the Jeep Cherokee advertisement there is an image of a Jeep Cherokee in the middle of a city. In this city there are many outdoor qualities that the city takes on. In the ad there are many trees and there is a very large waterfall coming off the top of a building. This placement of the waterfall and the trees gives the message that even though the Jeep is meant for the street, it is still very versatile and can go off road. Ads like this also raise question for those who are unfamiliar with the product. Question would be raised for the placement of the waterfall in the middle of a city if someone had no knowledge of a Jeep. Sport-utility vehicles are notorious for poor gas mileage and poor emission. This ad makes it seem like it is normal for a vehicle that goes on and off road to be alright to drive around town. Other than visual and compositional features of an ad there are also the rhetorical aspects of an ad.
In the Hummer ad, there is a picture of a yellow Hummer being viewed from the top. Also, the Hummer is being driven on a very rugged terrain. This ad would not suit some, but for others it may spark a lot of interest. For someone looking for an off-road vehicle, this ad would interest them because they see a rugged looking vehicle driving on a very rugged terrain. The ad of the Cherokee would appeal to a potential buyer because the slogan on the story is, " Always have adventure in you heart. Jeep Cherokee." So even if you cannot drive the vehicle off-road you can still always have the feeling that you could if you wanted to. Even though the odds of you taking a brand new Jeep off-road are very unlikely, the ad is selling the thought that if you wanted to take it off road, you know you could. So, advertising has advertising has more meaning than just the initial picture or caption that is first viewed. Advertising is a collection of many different aspects put together to appeal to the target audience.
Jordan Engel
Compositional features of an image are also very important. Compositional aspects of an image are the the features such as: settings, furnishings, character roles, social meaning of objects, social roles, and rhetorical context. In the Jeep Cherokee advertisement there is an image of a Jeep Cherokee in the middle of a city. In this city there are many outdoor qualities that the city takes on. In the ad there are many trees and there is a very large waterfall coming off the top of a building. This placement of the waterfall and the trees gives the message that even though the Jeep is meant for the street, it is still very versatile and can go off road. Ads like this also raise question for those who are unfamiliar with the product. Question would be raised for the placement of the waterfall in the middle of a city if someone had no knowledge of a Jeep. Sport-utility vehicles are notorious for poor gas mileage and poor emission. This ad makes it seem like it is normal for a vehicle that goes on and off road to be alright to drive around town. Other than visual and compositional features of an ad there are also the rhetorical aspects of an ad.
In the Hummer ad, there is a picture of a yellow Hummer being viewed from the top. Also, the Hummer is being driven on a very rugged terrain. This ad would not suit some, but for others it may spark a lot of interest. For someone looking for an off-road vehicle, this ad would interest them because they see a rugged looking vehicle driving on a very rugged terrain. The ad of the Cherokee would appeal to a potential buyer because the slogan on the story is, " Always have adventure in you heart. Jeep Cherokee." So even if you cannot drive the vehicle off-road you can still always have the feeling that you could if you wanted to. Even though the odds of you taking a brand new Jeep off-road are very unlikely, the ad is selling the thought that if you wanted to take it off road, you know you could. So, advertising has advertising has more meaning than just the initial picture or caption that is first viewed. Advertising is a collection of many different aspects put together to appeal to the target audience.
Jordan Engel
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